What is Search Retargeting? Search Retargeting is a highly effective prospecting tool, it finds those individuals who have searched primarily on Google, Yahoo! or Bing for a keyword that matters to your campaign, but who have not yet visited your site. Unlike ‘site retargeting’ that talks only to those individuals who have been to your site before, Search Retargeting generates high returns from new prospects. Unlike site retargeting or site remarketing, search retargeting is designed to find new customers which have likely never been to a marketers web site before.
Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.
Business Relationships Between Local SEO and Local PR
Putting it simply, Local SEO enhances a press release. Use popular keywords and the press release, never mind any stories it generates will continue to bring local search engine traffic. And the editorial links the press release generates bring direct click-throughs and lead to higher rankings.
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