What Newspapers Can Learn From Hyperlocals
By Rob Tornoe Nov 2012 - There is no shortage of interest within the newspaper industry about the promise that local online journalism, often dubbed “hyperlocal,” offers to the bottom lines of beleaguered companies. The industry has seen a fair number of ups and downs since 2005, when online journalists began to offer content geared toward small geographic regions. Large companies such as The New York Times, Gannett, and AOL have invested millions into solving the hyperlocal riddle, and the results have been mixed at best.
Hyperlocal Revenue Stream(s) - Funding hyperlocal journalism efforts is one of many challenges facing journalism entrepreneurs looking for the opportunity to start and maintain their own site.
Ideas on How To Monetize Hyperlocal Web Sites - Some hyperlocal news sites have moved toward events as a way to help fund their journalistic enterprises. Lance Knobel, co-founder of Berkeleyside (Berkeley, Calif.), had experience planning large-scale events, and brought that experience with him to help create events to benefit Berkeleyside’s bottom line, while at the same time staying true to its mission of helping the community.
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